Marketing plays a significant role in any business. If you are a local business owner, you need a marketing strategy that helps you to market your products and services efficiently. It is without a doubt that marketing keeps evolving with time. In this case, you need to identify a strategy that works for your niche.
Similarly, you need to know about your competition. Barbers and salons need unique strategies even though they are in a similar industry. Consequently, it is imperative that you have the best knowledge of your market to build a solid and successful business. Here are 5 ways that can help you market your services.
1. Know Your Competitors
When trying to market your services, you need to know your competitors. Know why your competitors are gaining customers and retaining them. Avoid cold calling techniques and learn from successful competitors. Pick one or two tactics that work for you.
2. Get a Functional Website
In today’s age and era, the internet offers exclusive business opportunities. You need to have a functional website that provides all the needed information to your clients. A good website is easy to navigate on and is mobile friendly. It is equally important to keep all your social media pages active. Social media marketing allows you to stay relevant by posting fresh content, updating your business information and attracting more clients.
3. Get Personal
You need to get personal with your local business. Take advantage of customer relationship management resources (see our list below) and software to send personalised emails to your clients or giving shout outs on your Instagram and Facebook profiles. You can carry out a surveys & polls or make calls asking for reviews about your business.
It is common for customers to read reviews and get testimonials before purchasing a product. They want to know that they are buying quality products. If your offer is great and better than what your competitors offer, they will use your brand. You can tap more clients by getting testimonials on My Brand, or My Style of service delivery. Similarly, add reviews to your website and other social media pages. They are a critical component of what makes your online marketing campaign successful. To achieve the best results, it’s vital to prompt clients with a social media post. Ask them to leave a review on a specific location or social media page. This goes a long way in enhancing your marketing strategy and in building a loyal customer base.
5. Know Your Clients and Position Yourself as an Expert
When it comes to building a loyal client base, you need to know your clients. Whether you are running a home-based, online or storefront kind of a business, you need to get out and know your clients. Explore and develop your marketing strategies by attending events, trade fairs and festivals. You will know more about your clients, get the right customer referrals and grow your market share. When you know your clients, you can also position yourself as an industry expert. This is one of the most effective long term strategies with a great payoff when marketing your services.
Before you go:Get the 2020 guide to the best apps & tools you NEED to up your marketing game! 😎